OUR STORY

How COOLA Started

Our story began when Chris Birchby, COOLA's founder, was living in Southern California and his parents were both diagnosed with melanoma. Inspired by the healthy California lifestyle around him, he wanted an effective, organic sunscreen that felt nice enough to use every day. When he couldn't find what he was looking for, COOLA was born. 

Healthy Skincare, Up A Notch

At COOLA we love creating a product experience that embodies a healthy and happy lifestyle. As a brand, we believe that clean beauty doesn’t need to be boring, it needs to feel good. That is why, it is our sole aim to develop organic products that make you feel good everyday. 

70%+ Organic

COOLA abides by the California Organic Products Act (COPA) standards-the strictest standards in the nation for personal care. COPA requires that 70%+ or more of every formula be made of certified organic ingredients.

Cruelty Free

We do not test any of our products on animals. And COOLA is PETA certified cruelty-free. 

Farm To Face

Our Farm to Face commitment ensures consumers know where the ingredients in our products come from- and they are sustainably farmed, supporting local communities, and a healthier Earth.

Hawai’i Act 104 Compliant

At COOLA, we never use Oxybenzones or Octinoxate in our formulas, ensuring that every COOLA product meets the requirements of the 2021 Hawaii Act (Act 104). We also have a collection of 100% mineral certain islands.